Privacy policy.
Effective Date: January 1st, 2025
Last Updated: April 7th, 2025
This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, www.novel-bio.com (the “Website”).
By using our Website, you consent to the data practices described in this policy.
1. Information We Collect
We may collect and process the following types of personal data:
A. Personal Information You Provide
We collect personal data that you voluntarily submit when:
Filling out a contact form
Subscribing to our newsletter
Requesting a quote or consultation
Communicating with us via email or phone
The personal data may include: Name, Email address, Phone number, Company name (if applicable), and any additional information you provide
B. Automatically Collected Data
When you visit our Website, we may collect:
IP Address
Device and Browser Information (type, version, OS)
Usage Data (pages visited, time on site, referring URL, clicks)
Cookies and Tracking Data (See Section 5)
This data helps improve our Website functionality and user experience.
C. Categories of Personal Information Under CCPA
Under the California Consumer Privacy Act (CCPA), the categories of personal information we may collect include:
Identifiers: Name, email, phone number, IP address
Commercial Information: Records of services purchased or inquiries made
Internet Activity: Browsing history, search activity on our site
Geolocation Data: General location based on IP address
Inferences: Preferences based on usage data
We do not collect sensitive personal information, such as financial details or government-issued IDs.
2. How We Use Your Information
We process your data based on legitimate interest, contractual necessity, and consent (where applicable). Your data is used for:
Providing Services – Responding to inquiries, processing requests
Analytics & Marketing – Improving our Website and advertising
Security & Fraud Prevention – Protecting our Website from malicious activity
Legal Compliance – Meeting legal obligations and regulatory requirements
3. Sharing and Disclosure of Information
We do not sell your personal information and only share it with third parties/affiliates for marketing/promotional purposes. However, we may also share data with:
Service Providers – Trusted third-party vendors (e.g., web hosting, analytics, marketing platforms)
Legal Authorities – If required by law, court order, or government request
Business Transfers – If we are involved in a merger, acquisition, or asset sale
We ensure that third parties comply with data protection laws, including CCPA, GDPR, and Google’s data policies.
4. Your Rights Under CCPA & GDPR
If you are a California resident (CCPA) or a resident of the European Economic Area (GDPR), you have specific rights regarding your personal data:
A. CCPA Rights (For California Residents)
Right to Know – Request details about what personal information we collect and how we use it
Right to Delete – Request deletion of your personal data, subject to legal exceptions
Right to Opt-Out – We do not sell personal data, but if this changes, we will provide a “Do Not Sell My Personal Information” link
Right to Non-Discrimination – We will not discriminate against you for exercising your rights
B. GDPR Rights (For EU Residents)
Right to Access – Request a copy of your personal data
Right to Rectification – Request corrections to inaccurate or incomplete data
Right to Erasure (“Right to be Forgotten”) – Request deletion of your data
Right to Restrict Processing – Limit how your data is used
Right to Data Portability – Transfer your data to another service provider
Right to Object to Automated Decision-Making – We do not use automated decision-making or profiling
C. How to Exercise Your Rights
To submit a request, you can:
Email us at: info@novel-bio.com
Call us at: +1 647 956-0885
Verification Process: To protect privacy, we may ask for identity verification before processing requests.
D. Response Time
We will respond to CCPA and GDPR requests within 30 to 45 days as required by law.
5. Cookies and Tracking Technologies
We use cookies and third-party tracking technologies to enhance user experience and improve our marketing efforts.
A. Cookies We Use
Essential Cookies – Necessary for website functionality
Analytics Cookies – Used by web analytics tools to analyze traffic
Advertising Cookies – Used for targeted advertising across marketing channels
B. Opting Out of Tracking
You can disable cookies through browser settings or use the following opt-out tools:
Google Ads Settings: https://adssettings.google.com
LinkedIn: https://www.linkedin.com/legal/privacy/usa
Meta Ad Preferences: https://www.facebook.com/adpreferences
Opt Out Tool from Network Advertising Initiative: https://optout.networkadvertising.org/
6. Data Security and Retention
We implement industry-standard security measures to protect your data. However, no system is 100% secure.
Data Retention – We keep personal data only as long as necessary for business and legal reasons.
Breach Notification – If unauthorized access occurs, affected users will be notified.
7. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for their privacy practices. Review their policies before providing personal information.
8. Children’s Privacy
Our Website is not intended for children under 13 years old (or under 16 in some jurisdictions). If we become aware of data being collected from minors, we will delete it immediately.
9. Updates to This Privacy Policy
We may update this Privacy Policy periodically. The latest version will always be available on this page. We will notify users via email or Website notification if changes are significant.
10. Contact Us
For any questions about this Privacy Policy or to exercise your rights, contact us:
Novel Biotechnology USA, Inc.
+1 647 956-0885